Brand Name Change Announcement:

January 21, 2026

The Petting Zoo, a leading plush toy brand serving zoos, parks, aquariums, retailers, and families for over 30 years, is pleased to announce a brand name update.

Effective immediately, The Petting Zoo is now Zoologee.

This change reflects the company’s continued evolution and expanded vision for imaginative play, learning, and connection with the natural world. While the name and visual identity have been refreshed, the company remains the same legal entity with the same ownership, leadership, operations, and commitment to quality.

Zoologee will continue to design and create the same beloved animal plush products that customers and partners know and trust — now under a name that better represents the brand’s focus on education, curiosity, and the wonder of the animal kingdom.

The company’s website, marketing materials, and social channels are already live with the new name and branding.

For more information, please visit: https://zoologee.com

About Zoologee Founded in 1994, Zoologee (formerly The Petting Zoo) is a family-owned plush brand known for bringing animals to life through thoughtful design, creativity, and storytelling. The brand partners with leading zoos, parks, and retailers worldwide to inspire curiosity and joy through play.